E-commerce stores allow you to sell and buy products and services around the world, 24 hours a day, seven days a week. The speed of your eCommerce website is critical for increasing conversion rates and providing the best user experience for your customers in order to serve a large customer base. E-commerce websites tend to require more resources than traditional websites, as they can often have many users on the site at the same time purchasing products. This is especially true during high traffic periods or during sales and promotions.